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Unique ID:
#8297
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Price:
$
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Location:
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Posted on:
15th of March 2016 at 5:33 AM
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Expires in:
Expired
Morrison & Foerster LLP, an Am Law 50 law firm with 17 offices worldwide, has an opening for a Senior Manager, Marketing Technology within our Marketing Department in our San Francisco or New York office.
The Opportunity
Manage our Marketing Technology functions, including website, marketing automation tool and CRM, to build and optimize the Firm’s marketing automation and demand generation capabilities. Develop marketing technology roadmap and sets strategic priorities for marketing technology investments. Identify and lead projects to drive improvements to achieve best in class solutions. Manage marketing technology operations team. Key responsibilities include:
•Develop marketing technology roadmap to optimize investments across our CRM, Content Management System, and Marketing Automation tools. Ensure maximum effectiveness, integration and interoperability across tools. Experience with SalesForce, Marketo, Eloqua, Pardot highly desirable.
•Manage and administer marketing technologies and processes relating to the marketing funnel including lead qualification, scoring, nurturing and tracking within the CRM system.
•Create a reporting infrastructure and use data to formulate effective marketing campaigns. Manage weekly and monthly reporting across markets/practices, CRM and marketing automation tools. Provide market intelligence and statistics to internal partners aligned with business objectives to develop actionable recommendations and forecasting models.
Ideal Candidate
The ideal candidate will have the following:
•4-year Bachelor’s Degree with at least five years of professional experience in B2B marketing, marketing operations, or marketing technology.
•Experience managing marketing technology operation teams.
•Marketing automation certified (preferred) with experience that includes data maintenance and cleansing, nurturing and advanced campaigns, segmentation, forms, and advanced reporting; experience with web analytics is a plus.
•Experience with CRM’s, Content Management Systems, marketing automation platforms and analytics programs.
•Understanding of how cross-platform integrations impact data flows and marketing campaign enablement.
Who We Are
At Morrison & Foerster, our culture is defined by our deeds. We’re passionate about what we do. We’re equally passionate about how we do it. We resist hierarchies and operate within a model of respect — for our colleagues, their ideas, and the differences that make us stronger. We encourage you to learn more about who we are, and what we do .
Should you find you’re ready to do the best work of your life, we encourage you to let us know!
Find out more about this opportunity by visiting: http://www.mofocareers.com/ This job is listed under job ID 5902.
Only online applications will be considered. You will receive a confirmation of your application via email. No phone calls please.
Morrison & Foerster is not accepting resumes or referrals from agencies. If you are a recruiter, search firm, or employment agency, you will not be compensated in any way for your referral of a candidate even if Morrison & Foerster hires the candidate.
•Principals only. Recruiters, please don’t contact this job poster.
•do NOT contact us with unsolicited services or offers