-
Unique ID:
#6144
-
Price:
$
-
Location:
-
Posted on:
30th of April 2015 at 8:00 AM
-
Expires in:
Expired
Quantcast is looking for an experienced Product Marketing leader to drive adoption of our measurement and advertising products for cross-platform publishers. This role reports to the Head of Product Marketing and is responsible for launching, positioning and packaging Quantcast’s publisher products as well as leading the ongoing strategy and execution for publisher marketing efforts.
Responsibilities:
-Manage product launches and ongoing marketing strategies to drive commercial success for Quantcast publisher products.
-Collaborate cross-functionally with company executives, engineering, product management and sales teams on product and marketing strategy and execution.
-Manage the team that produces go-to-market materials, including product collateral, website, case studies, press communications, product trainings, etc.
-Coordinate activities across marketing functions to effectively promote the publisher product suite via all available channels and tactics, including trade marketing/events, demand generation, paid advertising, PR, etc.
-Manage metrics and methods for measuring marketing’s impact to product adoption and usage
-Consistently analyze market needs and competitor offerings to represent the voice of the customer to product stakeholders and ensure Quantcast’s messaging is compelling and differentiated
-Develop and deliver presentations on Quantcast products as well as media and advertising topics for both internal and external audiences.
-Drive a culture of execution and results-orientation.
-Effectively use trade and industry organizations to further Quantcast goals.
Requirements:
-Bachelor’s Degree required. MBA, or similar advanced degree preferred.
-5 to 7 years experience working in a product marketing capacity.
-Passion for online media and deep knowledge of the advertising industry, including ad tech, programmatic and brand.
-Experience in a client-facing role preferred.
-Experience with launching digital advertising products and demonstrating impact to sales and/or company goals.
-Demonstrated ability to successfully use varied marketing tactics to accomplish commercial objectives.
-Excellent verbal and written communication skills and ability to package products to suit customer needs.
About Quantcast:
Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across web and mobile, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world’s leading’s advertisers and publishers, and brings accurate audience measurement to over 100 million digital destinations
Quantcast was honored as a Glassdoor Best Place to Work in 2015. To learn more, visit Quantcast’s Glassdoor profile.
Click here to apply
http://hire.jobvite.com/CompanyJobs/Careers.aspx?nl=1&k=Job&j=oNaO0fwv&s=Craigslist_Ad
•Principals only. Recruiters, please don’t contact this job poster.
•do NOT contact us with unsolicited services or offers