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Unique ID:
#6504
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Price:
$
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Location:
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Posted on:
27th of May 2015 at 5:46 PM
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Expires in:
Expired
Opportunity
eDriving, the leader in online driver’s education, defensive driving education, and fleet driving safety, is looking for a talented and motivated Online Marketing Specialist! eDriving is a very profitable, private-equity backed company that was recently formed through the merger of the two largest companies in the driver’s education space, and is now a fast-growing, dynamic, online education and services company. The company is uniquely positioned to dominate in a number of areas including driver’s education, traffic school/defensive driving, and telematics (vehicle monitoring technology). We have the fire and growth potential of a start-up with the traction of a company who has had over ten years to build momentum, revenue, and operational scale.
The Online Marketing Specialist will work closely with our Marketing team to improve and monitor our paid and organic search rankings, and secure positive back links to improve strength. This position will be responsible for implementing methods to improve our websites organic search rankings (SEO) and Search Engine Marketing (SEM) campaigns in order to maximize ROI.
***To apply, visit the following link and complete the online application:
https://home2.eease.adp.com/recruit/?id=16106812
Duties and Responsibilities:
The key responsibilities for this role include:
– Establish and build relationships with relevant external web sites.
– Assist in managing SEM Campaigns on Google or other search engines in order to maximize ROI.
– Utilize SEO techniques to maximize exposure in natural search rankings and improve web conversion rates.
– Monitor, research, analyze and report on search traffic performance.
Develop and troubleshoot keywords or text ads for acceptance into the search engines.
– Keyword research conducted by SEO, will be prioritized and delivered to Specialist (keyword research leads to appropriate blog/web pages/link building partners)
– Provide end of campaign analysis reporting and on-going direction for optimization of existing and future campaigns.
– Recommend changes to website architecture, content, linking and other factors to improve SEM positions.
– Perform on-page optimizations.
– Maintain an up-to-date understanding of organic search trends, SEO management tools and search engine algorithm changes.
– Create ad copy and perform keyword research, analysis and optimizations.
– Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis.
– Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research.
– Other duties as assigned or as they become apparent.
Qualifications:
– 1 year experience in digital marketing and paid or organic search highly preferred.
– Bachelor’s degree in Marketing major preferred.
– Familiarity with SEM/SEO/PPC campaigns.
– Understanding of the search engine industry, industry standards, best practices, search engine, Algorithms and ranking strategies.
– Up-to-date with the latest trends and best practices in SEO and SEM.
– Highly proficient in MS Excel with hands on experience.
– Decent written and verbal communication skills.
– Familiarity with SEO basic concepts, tactics and tools.
Why eDriving?
We are a company that believes in the merits of the individual. We value respect, honesty and transparency. We say what we mean. We do what we say. We do what is ethically and morally correct. Always. We are a company of individuals who want to jump out of bed in the morning to get back to it. We are a company of passionate professionals that love what we do.
Total Rewards, Corporate Culture, and More. . .
We understand the importance total rewards play in attracting and retaining key talent. As a result, we pride ourselves in offering our employees competitive compensation plans and an outstanding benefits package that sets us above the rest.
We offer robust healthcare plans and pay over 90% of the employee cost for medical, dental, vision and life. We also provide a 401K plan with matching over a 2-year vesting period. We offer a plethora of paid holidays along with a large Paid Time Off bank.
We actively manage and create our corporate culture to ensure an engaging employment experience while consistently striving to brand our company as an employer of choice. Imagine joining an employer where your manager will take a vested interest in your professional development and actively participates in guiding you to your optimal career path.
•Principals only. Recruiters, please don’t contact this job poster.
•do NOT contact us with unsolicited services or offers