Xoom Corporation (Nasdaq: XOOM), one of the fastest growing digital money services companies in the world, is revolutionizing the international money services market by providing people with an easy, convenient and cost-effective means of sending money worldwide. We offer a secure, fast and inexpensive means of sending money, paying and topping up bills from our website to both online and offline recipients in 32 countries around the world.

Xoom is seeking a stellar Senior Hispanic Marketing Manager to drive its U.S. Hispanic customer acquisition initiatives. The candidate will be directly responsible for developing monthly and yearly new customer acquisition forecasts and deliver them within budget. Spanish fluency is a requirement and understanding of multicultural customers is highly desirable. The ideal candidate will have a strong marketing background in CPG, online consumer service or retail marketing and will be able to see the direct impact of their decisions on the business results.

Requirements:

• Proven experience being directly responsible for delivering business results
• A strong analytical mind and ability to back up recommendations using data
• 5+ years of relevant marketing experience in online consumer service, retail and/or consumer packaged goods
• Can clearly demonstrate experience delivering a forecast within budget
• Excellent communication skills (verbal, written and interpersonal) in English and Spanish
• Strong understanding of Spanish language media in the US
• Very strong results orientation
• High standards of excellence and attention to detail
• Strong quantitative and problem solving skills
• Experience producing television commercials in a fast paced environment
• Highly proficient with Excel
• Team player
• Strong history of sending money abroad a plus

Primary Duties and Responsibilities:

• Responsible for defining and delivering Xoom’s overall new customer acquisition strategy, within budget
• Developing monthly and yearly new customer acquisition forecasts
• Executing the acquisition marketing plan
• Drive the Xoom experience to be the best
• Manage media planning and budget
• Know multicultural prospects – who they are, how they remit and what/how to message them
• Lead the development of insights-driven, creative advertising
• Ensure that the business is delivering best-of-breed solutions that exceed customer expectations
• Understand our offerings – strengths, weaknesses, differences, target
• Awareness of competitors – strengths, weaknesses, opportunities, threats
• Develop promotional offers – appeal, competitiveness, operational impact, year 2 implications
• Leverage channels – web, direct marketing, events and PR

Education:

• Bachelor’s degree required and MBA highly preferred

Click here to apply and we will contact you!

https://www.xoom.com/about/careers?nl=1&jvi=oXbxZfwo,Apply&jvs=Craigslist

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