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Unique ID:
#6307
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Price:
$
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Location:
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Posted on:
12th of May 2015 at 8:09 AM
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Expires in:
Expired
The Company:
Rodan + Fields® is defining the future of social commerce for a social category. As a leading anti-aging skincare company founded by Dr. Katie Rodan and Dr. Kathy Fields, world-renowned dermatologists and creators of Proactiv® Solution, Rodan + Fields crowd sources the marketing and sales of clinically-proven, transformative products by empowering personal enterprise. With impressive annual growth since its inception in 2008, a growing network of demographically attractive independent consultants and customers, groundbreaking product introductions and industry accolades, Rodan + Fields is a fast-paced, values-anchored company at the intersection of consumer packaged goods, digital products and personal enterprise in the heart of San Francisco.
The Opportunity:
We’re looking for a talented Web Copywriter to develop and execute strategic, action-oriented, multi-channel content across our digital products, including ecommerce sites and apps. The Copywriter has the unique opportunity to refine and optimize our digital voice, ensuring that we have a consistent voice across products. They will be responsible for developing content that supports our brand proposition yet is web-friendly to drive online engagement, conversion & loyalty. The Copywriter will work closely with Digital Marketing, Digital Product Management, User Experience and Creative teams to write, edit, improve, proof and syndicate engaging content for R+F websites, landing pages, apps and tools. The Copywriter will also be responsible for implementing content variations via A/B testing, ensuring all content is fresh & accurate as well as loading copy within our content management system. The Copywriter will be responsible for the creation, execution and implementation of all web content. This role has a hard reporting line into the Brand Creative team and a dotted line to the Snr Digital Marketing Manager, eCommerce.
The ideal candidate will have demonstrated experience writing for web & mobile with a passion for clear, concise writing. She/he will have a portfolio of razor-sharp copywriting across digital channels and strong working knowledge of marketing, SEO keyword strategy, product design and user experience. She/he will also have experience writing branded content for beauty and/or fashion consumer products. This is a high growth full-time position that offers a lot of opportunity for a resourceful, motivated individual.
Responsibilities:
• Create content for all Rodan + Fields web and mobile experiences, including but not limited to product descriptions, promotional messages, newsletters, blogs and UI labels. Copy must be optimized for SEO and adhere to the R+F brand standards.
• Enter content into CMS, including build out of new pages, template modification, partnering with creative to develop any supporting assets, ensuring link integrity and search engine optimization.
• Ensure content is constantly refreshed, accurate and appropriate for channel.
• Implement regular content variations (across visual, video and copy) via A/B testing and report on results.
• Conduct regular, recurring reviews of R+F digital products to identify enhancement opportunities and troubleshoot content issues.
• Work with digital marketing, digital product management, user experience and creative teams to determine content strategy and execute new content initiatives.
• Understand product lines, business objectives, target audiences, corporate style and brand voice to ensure that content is effectively presented.
• Understand and promote best practices in content strategy, SEO and usability.
• Act as continuity editor for digital content, ensuring consistent experiences across all platforms.
• Maintain digital content style and voice guide and ensure consistent terminology across digital products.
• Quality assurance of all content created, including adherence to style guide and grammar best practices and ongoing optimization.
Requirements:
• Demonstrated track record of launching content channels as a writer, editor and publisher of online content.
• Demonstrated skill and experience in content strategy, SEO and UX principles.
• Must have a minimum of 3 years of relevant experience in copywriting for digital channels. Beauty/Fashion consumer product writing experience a plus.
• Bachelor’s degree in journalism, English or equivalent.
• Strong presentation skills with mastery of English grammar and punctuation.
• A portfolio demonstrating outstanding copywriting, editing and proofreading with careful attention to detail.
• Experience and understanding of digital marketing and digital product development.
• Experience developing or maintaining style guides and messaging hierarchy.
• Experience with implementing A/B testing and conversion optimization tactics.
• Experience in B2B or B2C ecommerce or retail industries. Prestige skincare writing experience a major plus.
• Ability to anticipate needs, innovate, multi-task and excel in a fast paced, changing environment.
• Hybris experience a plus.
TO APPLY, please submit your resume through Jobvite: https://hire.jobvite.com/j?cj=o4hM0fwR&s=Craiglist •Principals only. Recruiters, please don’t contact this job poster.
•do NOT contact us with unsolicited services or offers